PORTLAND, Ore. – With 62% of middle-income Americans worrying about their family's financial stability on a daily basis, credit unions are well-positioned to help members of this demographic overcome obstacles and reach their financial goals. That's according to Tina Buttchen, TruStage program sales specialist for CUNA Mutual Group, who spoke at NWCUA's Amplify Wednesday.
CUNA Mutual Group defined middle-income Americans as people between the ages of 30 and 70 who make between $25,000 and $100,000 per household annually. These individuals, Buttchen said, often lay awake at night worrying about money and 80% of them desire guidance from their credit union.
"If there's anything that they trust, it's that their credit union has their best interests in mind," she said. "I think that's pretty cool."
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
