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CUNA, Don’t Kill Your Own Revival

Business life cycle theory exists because its a pattern among organizations; CUNA is not immune.

By Sarah Snell Cooke | Updated on October 01, 2015
Sarah Snell CookeCUNA President/CEO Jim Nussle, according to a CUNA-provided transcript, recently made the following statement at the CUNA Community Credit Union and The Federation 2015 Annual Conferences:

“I spent this last year asking questions, listening to people finding out what leadership meant … I have some thoughts about what I observed over the last year. Some of them are negative I’ll just tell you right off the bat, but I want to be transparent about them because if you don’t get them out on the table it’s kind of hard to fix them.

“We here at CUNA, I observed, are bloated, top heavy, siloed, and inefficient. Those are things that I observed over the last year … that too often our priorities are all over the place. We have so many priorities. There’s an old quote from somebody that if you have too many priorities you have no priorities. We’re not focused. What is that one mission? What is that one place you’re going?”

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