The $31 million, 10,000-member Communicating Arts Credit Union changed its name to One Detroit.
One Detroit's president/CEO, Hank Hubbard (pictured), explained the credit union made the change after concluding that the name Communicating Arts had become a stumbling block when introducing the credit union to potential new members.
"We're on a membership push and it became clear that when I said, 'I'm Hank Hubbard from Communicating Arts Credit Union,' I would first have to explain our name," he said, adding that people would often ask, "Can only artists join?" and "Why is it called that?"
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