Without providing any details, CUNA President/CEO Jim Nussle announced Wednesday that he plans to reduce member dues in 2016.
“Total dues income for CUNA will be less than 2015,” Nussle wrote in an email message. “The reduction recognizes the need to continue to make CUNA leaner and more agile and to calculate dues in a way that celebrates and rewards credit union success and asset growth.”
He did not respond to a CU Times email request seeking details about how much the dues would be reduced. CUNA Media Relations Manager Vicki Christner said more details about the dues reduction will be released in the future.
Even though the industry has been losing about 200 to 250 cooperatives annually because of consolidation, CUNA's dues have been steadily increasing over the last four years.
CUNA collected $26.4 million in membership dues in 2014, according its Form 990 filed earlier this year with the IRS. In 2013, CUNA collected $25.6 million in dues, which was preceded by $24.3 million in 2012 and $23.7 million in 2011.
Nussle also wrote that CUNA has been taking steps to streamline its management and operations, which has saved $1.4 million so far this year.
Senior Vice President of Engagement Patricia Sowick left the trade association in August after 18 years at CUNA, according to her LinkedIn profile. The trade would not reveal the details of the separation; Christner said CUNA does not comment on personnel matters.
Mollie Bell, formerly an executive with Filene, joined CUNA as its Chief Transformation Officer Sept. 14.
Nussle also noted in his email that CUNA has proposed creating two new non-voting membership classes – one for professionals and volunteers, and one for system partners and vendors.
“The goal is to encourage greater individual advocacy at all levels of the CUNA/league system,” he wrote.
Nussle, a former Iowa Republican congressional representative and director of the White House Office of Management and Budget for President George W. Bush, was hired as CUNA's president/CEO on Sept. 9, 2014 and took over the corner office approximately one year ago.
“I'm impressed about how our system works,” Nussle wrote. “However, I'm not satisfied. I know there is more we can do. These actions and others to still come will make the CUNA/league system more accessible, collaborative, innovative and successful.”
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