“While consumers can now spot these new point of sale terminals at many large retailers nationwide, a quick check of the wallet will confirm that many continue to carry cards secured with the outdated and vulnerable magnetic stripe,” Brian Dodge, executive vice president of the Retail Industry Leaders Association, a trade organization of more than 200 retailers and 100,000 stores, said. “Simply put, consumers should be outraged that for banks and credit unions the solution to increased cyber-related fraud is to slowly issue substandard cards.”

POS terminals will probably get more expensive but card processing likely won't, according to a study released Thursday by Andrew Krabeepetcharat, who is a procurement research analyst at IBISWorld.

“Fortunately for businesses that have yet to update their equipment, recent pricing trends in the POS terminal market have been very favorable during the past three years,” he wrote. “During the period, IBISWorld estimates that prices have fallen 1.0% per year on average and experienced minimal volatility. In the coming years, however, the market for POS terminals will face an upswing in demand due to government regulation and the requirement to accept EMV chip cards.”

He added, “Since 2012, credit card payment processing services have increased about 0.2 percentage points. Fortunately for buyers, the implementation of EMV chip technology will help keep the cost of credit card payment processing services from growing stronger.”

Through 2018, price growth is forecast to stay flat, rising only 0.2 percentage points, the report said.

The average annual spend on POS systems, including upgrades, rental, maintenance and other fees, was about $189 for the small businesses, according to a study by Intuit in June. Businesses with fewer than six employees spent the least – 65% paid less than $100 a year, it found.

As of July 31, about 59% of Visa chip volume took place at small businesses, the card network said.