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It sure feels like marketers are facing an uphill battle when it comes to marketing these days. And that includes credit union marketers! Consumers are becoming more and more dependent on their mobile devices to conduct a majority of their financial transactions. Attention spans have gotten shorter. And we’re all suffering from information overload due to the explosion of digital media channels that has occurred over the last few years. Add that to the threat of new competition in the financial services space from disruptors such as Apple Pay and Google Wallet, and you have a perfect storm.
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