For today's consumer, nothing says thank you like a great rewards program. And while the rewards industry has traditionally been shaped by the interests of global financial institutions, new merchant-funded solutions are hitting the market, making it easier than ever for credit unions to inspire member loyalty and keep their payment cards top of wallet.
"The demand for card-based rewards programs continues to grow throughout the financial industry," said Andrew Gates, CEO for Azigo, Inc. and Member Rewards by CO-OP consultant for CO-OP Financial Services. "Within this space, merchant-funded rewards are by far the fastest growing segment, especially for credit unions. Today, even the smallest credit unions can offer members rewards from tens of thousands of top retailers, while also including exclusive offers from small, local merchants."
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