The Montvale, N.J.-based Debit Network Alliance announced it has deployed DNA Shared Debit AID, an application identifier (AID) for chip cards that allows issuers to offer their cardholders non-globally branded debit cards.
According to DNA, which is composed of 10 leading U.S. debit networks, DNA Shared Debit AID allows merchants to choose to accept non-globally branded debit cards at the POS, as well as how they route their transactions. The issuance of non-globally branded debit cards allows issuers to control costs by lowering transaction fees.
Acquirers, acquirer processors and merchants accepting DNA chip cards must certify ATM and POS terminals by submitting a compliant terminal test report to the DNA for approval.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
