Thanks to reporter Tina Orem for her article, "Consumers Do Little to Protect Finances: Study," which summarized the results of Kapersky Labs and B2B International's Consumer Security Risks Survey 2014.

Consumers' unprotected personal information is a constant alarm bell in my ear that should be ringing across our industry. As the CEO of a company focused on helping financial organizations safeguard consumers' personally identifiable information, I find the article cringe-worthy. More than 90% of respondents store their personal data on all of their Internet-enabled devices. And while only 38% take precautions when using free public Wi-Fi systems, it also should be noted that just a quarter of them have separate passwords for each online account. Further, nearly half of respondents store their passwords on sticky notes or scratchpads, which are often left in plain sight.

But as Orem rightly pointed out, especially troubling for our industry is the 40% of those surveyed who expect their financial institution to reimburse them when their accounts are hacked, with no questions asked.