Between preparing for retirement, caring for aging parents and sending kids to college, baby boomers face looming responsibilities. Learn what credit unions can do to make their financial lives easier in this Focus Report.
Integrated Financial Products Pinpoint Boomer Needs: Experts warn against putting baby boomers in a box, asserting the generation requires a full suite of services.
Deepening Relationships With Today's Senior Citizens: Boomers' active lifestyles present opportunities for credit union product and service marketing.
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A Boomer Concierge Strategy is Key to Growth: Helping boomers plan their financial futures is just as if not more important than attracting millennials.
Financial Technology Habits of Baby Boomers: Infographic: Older consumers have a huge online presence, and are in need of financial advice as they approach retirement.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
