Just one year after launching consumer-facing Facebook and Twitter accounts, the Rancho Cucamonga, Calif.-based payments CUSO CO-OP Financial Services has collected more than 122,000 followers on Twitter and 17,000 followers on Facebook, the CUSO announced.

According to a ranking released by The Financial Brand, CO-OP's Twitter account is by far the most widely followed in the credit union industry, and its Facebook page ranks in the top 20 among industry organizations with a presence on that network.

“The growth of our social media channels is due to the long-term commitment CO-OP made last year to bring the great credit union story to consumers,” Stan Hollen, president/CEO of CO-OP, said. “We have also stayed true to our approach of building an online environment that is relevant to the lifestyle of the modern consumer, and provide information in a fun and inspiring voice that reinforces the messages and the values of the credit union movement.”

CO-OP launched its social media sites in May 2014 to promote “Empowering People. Amplifying Dreams,” an outreach initiative targeting millennials, which aims to educate consumers about how credit unions can help them achieve their financial goals. Posts related to the campaign focused on how to secure a fruitful financial future – popular topics included handling student loan debt, controlling spending while out with friends and stretching the life of common household items, CO-OP said.

“We continue to evolve and optimize our content to address the needs and interests of our social media followers,” Hollen added. “In this way, we can make a compelling case on behalf of the industry that credit unions are the best kind of financial institution for millennials.”

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

Marketing