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Consumers Prefer a Nude Pic Leak to ID Theft

MasterCard survey finds 55% of Americans would rather reveal naked photos than PINs or SSNs.

By Tina Orem | Updated on July 13, 2015

A new survey from MasterCard reveals the naked truth about digital privacy: Fifty-five percent of people would rather have nude photos of themselves leaked online than have their financial information stolen.

The survey of 1,000 adults was done in partnership with Braun Research in May and found that 77% are worried about their financial information and social security numbers being stolen or compromised. That worry surpasses concerns over having their emails hacked (62%) or having their homes robbed (59%). Perhaps most notable is that 55% would rather let the online world see them naked than reveal their PINs or Social Security numbers.

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Tina Orem

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