Once mobile banking end-users login, 80% of the time they only check their balances. That's according to the latest Monkey Insights "little-data" report from the Austin, Texas-based Malauzai Software.

The recap spotlighted key trends in mobile banking usage based on May 2015 data from 290-plus credit unions and banks, and covered 5.9 million logins from 325,000 active mobile banking users.

The report also revealed the following:

After logging into mobile banking, the typical end-user checks full transaction history (21.1%), makes an internal transfer (9.6%), looks at cleared check and deposit images (13.3%), and makes deposits through the mobile channel (8.24%).

Mobile check deposits remain popular and are growing: A typical financial institution has 25% more active mobile "depositors" than they did a year ago, and the average value of a mobile deposit is now $501.67. End-users typically make 2.75 deposits per month.

Login frequency: On average, an active mobile banking end-user logs in 17.5 times per month. If they use a quick-balance feature, they log in every single day, or 31 times per month. IPhone end-users log in slightly more frequently, about 5% more often, while iPad users login only 6.5 times per month, a clear signal that most of these users use an iPad as their secondary mobile device. iPad end-users hit the logoff button three times more frequently than their smartphone counterparts do.

Login failure: Historically, login failures hover around 15%. In May 2015, 9.8% of login attempts failed, showing a significant decrease. Why? Because more and more logins are "non-legacy," and the use of quick-balance features, where the device is logging in but the end-user is not, is increasing.

Mobile person-to-person (P2P) payments: P2P payments made through email and text are gaining momentum, with 65% delivered via text and 35% delivered via email. The average value of a P2P payment is $312, and iOS users send money at 65% higher values than Android end-users do. End-users are making 1.85 P2P transfers per month.

Certain mobile banking features used more frequently include the debit card on-and-off switch (five times per month), branch locator (once per month), checking history and making deposits (both around three times per month), and mobile photo bill pay (just over twice per month).

Malauzai is one of only a few U.S. financial organizations that has developed a banking app for the Apple Watch. The SmartwearApp is an extension of the watch's existing mobile banking application. 

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).