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Member Opinions Back New Achieva CU System

Three-quarters of Acheiva CUs online banking users registered for its new system within two weeks of launch.

By Roy Urrico | Updated on June 26, 2015
Achieva CU's new online banking system features budgeting tools, savings goal trackers, a speedy transfer tool and customizable widgets and themes.

When a credit union rolls out a new online banking system, persuading members to get on board with the new product can be a challenge. But the $1.1 billion, Dunedin, Fla.-based Achieva Credit Union can toss this concern out the window – within two weeks of launching its new online banking system, it had convinced three-quarters of its online banking users to register.

Member and employee feedback played a key role in the decision-making that took place prior to the new system’s rollout – Acheiva CU’s developers and key team members spent more than 5,000 hours gathering opinions through commercial and consumer member focus groups, and employee seminars, the credit union said.

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Roy Urrico

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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