When a credit union rolls out a new online banking system, persuading members to get on board with the new product can be a challenge. But the $1.1 billion, Dunedin, Fla.-based Achieva Credit Union can toss this concern out the window – within two weeks of launching its new online banking system, it had convinced three-quarters of its online banking users to register.

Member and employee feedback played a key role in the decision-making that took place prior to the new system's rollout – Acheiva CU's developers and key team members spent more than 5,000 hours gathering opinions through commercial and consumer member focus groups, and employee seminars, the credit union said.

"It was extremely important that we accommodate the feedback our members provided as we began the process," John Wintermeier, chief information officer for Achieva Credit Union, said. "That's what helped direct us down the path to find a new provider."