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Another publisher from our company was visiting our Washington office from New York, a gentleman I’d only met once before in passing. We are in the middle of reforecasting, so financial reporting was top of mind. CU Times is performing well, and this publisher asked me to what did I attribute to our success. I opened with a line about how our foundation is the credibility our editorial team has with our audience … and the publisher interrupted me. “Yeah, yeah, we have that, too.” I continued on to describe the sophistication of our sales team, how they sell integrated marketing packages, and so on.Recommended Stories
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