The $207 million Fort Atkinson, Wis.-based Fort Community Credit Union created a buzz recently with its integration of a local rewards program into its smart app from Austin, Texas-based Malauzai Software.
The credit union updated its Malauzai SmartApp Buzz Points rewards program, which the credit union has used since late 2012. It provided members' access to their loyalty account directly through the mobile banking app. Buzz Points provides a revenue-generating banking rewards program with a strong shop local philosophy.
"Malauzai's focus on community institutions made them the ideal mobile banking partner for us, and their ability to integrate with the existing Buzz Points program was a natural fit," Danielle Frawley, chief retail officer of FCCU, said.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
