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Mobile Bankers Catch Up With Branch Users: Javelin

With one in four consumers labeled as "mobile-first," credit unions must strive to keep up.

By Roy Urrico | Updated on June 05, 2015

The U.S. banking system has reached an important crossover point in which the number of weekly mobile bankers is now equal to those who use the branch, according to a report from the San Francisco, Calif.-based Javelin Strategy & Research.

The shift to mobile is happening faster than anticipated, but not without some annoyance from users and profound, fundamental changes in banking, Javelin reported. “The Rise of the Mobile First Consumer – and What that Means for Banking” revealed that as a result of the adoption of smartphones and tablets, almost one in every four primary bank customers currently claims to be “mobile first,” that is, they primarily use a mobile device to access their checking account.

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Roy Urrico

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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