Prairie Cloudware Chief Risk Officer Doug Parr and Chief Marketing Officer Mike Carter were a few of the faces seen at FinovateSpring.

SAN JOSE, Calif. – Silicon Valley, a fertile breeding ground for tech development, is the fitting setting for some of the latest fintech offerings at FinovateSpring 2015 at the City National Civic in San Jose, Calif.

Crowds were still rolling in as FinovateSpring got underway. As financial institutions become similar to consumer financial consultants, more ways to engage with and help accountholders are beginning to increase.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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