Compared to its neighbors – Canada, Latin America and the Caribbean – the U.S. still isn't "keeping up with the Joneses" in EMV adoption, according to new data from EMVCo, which manages and tests EMV specifications for chips, payments, card personalization and tokenization.
According to the data, EMV chip card adoption rates increased in every region of the world by the end of 2014, and 32% of all chip card-present transactions in 2014 used EMV technology.
The highest adoption rate continues to be Europe Zone 1, which comprises 37 countries, at 83.5%, up from 81.6% in 2013. The U.S. had the lowest adoption rate in 2014 at just 7.3%.
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