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Four Ways Members Move Money in Mobile Banking

Credit unions should zero in on four areas as money movement and payments grow in the mobile channel.

By Robb Gaynor | Updated on May 08, 2015

It’s no doubt that money movement and payments are growing in the mobile channel. In fact, check deposit is used by 25% of active mobile banking end-users, and 10-12% of active users take pictures of bills to make payments every month.

Here are four strong examples of real people moving money and making payments inside mobile banking: Mobile check deposit – depositing a check via the camera; mobile photo bill pay – paying a bill via the camera; person-to-person (P2P) payments – paying friends using mobile banking; and card management – managing a debit card’s activation, deactivation, limits, etc. in mobile banking.

Along with the basic payment functions mentioned above, one of the most important examples is the use of mobile bank marketing programs, such as loyalty and rewards. These programs feature offers from local merchants, and drive traffic to businesses and increase debit card usage for credit unions. Many also provide money back or other rewards for leveraging the program. This ultimately builds stickiness within the app and results in stronger communities by rewarding captive audiences who visit local businesses. It is the perfect blend for local credit unions who want to show their greatest strength: Connection to their local community.

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