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Dorety Sheds Light on CUNA Reboot

CUNA Task Force chairman Tom Dorety shares his thoughts on the potential effects of the proposed rebrand and restructure.

By Tina Orem | Updated on May 08, 2015
After CUNA’s announcement Wednesday morning that it may rebrand and restructure itself, the $6.3 billion, Tampa, Fl.-based Suncoast Credit Union’s president/CEO, Tom Dorety, who is the chairman of CUNA’s System Structure and Governance Task Force, shared more details with CU Times about how the change could affect agreements with affiliate leagues, create more league accountability, establish an advocacy fund and even rebrand leagues.

The trade association is considering changing its name to America’s Credit Unions, retaining credit unions’ league choice and changing its governance structure, including reducing the size of the CUNA board.

Dorety said the shrinking number of credit unions, size differences in credit unions and what he called “lack of visible success that the trade associations have had” led CUNA to make the move. The organization surveyed members in February.

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Tina Orem

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