COLORADO SPRINGS, Colo.–Everybody wants simplicity, but it's hard to deliver in the credit union business, said a panel of executives from inside and outside the industry at the CO-OP's THiNK 15 conference this week.

The conversation was on the topic of betterment – one of the four megatrends CO-OP said credit unions face today. It focuses on the rapid growth of businesses geared toward helping people achieve their goals.

Branches present a prime opportunity to capitalize on this megatrend because they are increasingly becoming centers for member support rather than transactions, the panel said.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Payments/Credit/Debit