COLORADO SPRINGS, Colo.–Everybody wants simplicity, but it's hard to deliver in the credit union business, said a panel of executives from inside and outside the industry at the CO-OP's THiNK 15 conference this week.
The conversation was on the topic of betterment – one of the four megatrends CO-OP said credit unions face today. It focuses on the rapid growth of businesses geared toward helping people achieve their goals.
Branches present a prime opportunity to capitalize on this megatrend because they are increasingly becoming centers for member support rather than transactions, the panel said.
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