After CUNA's announcement May 6 that it may rebrand and restructure itself, Suncoast CEO Tom Dorety, who is the chairman of CUNA's System Structure and Governance Task Force, shared more details with CU Times about how the change could affect agreements with affiliate leagues, create more league accountability, establish an advocacy fund and even rebrand leagues.
The trade association is considering changing its name to America's Credit Unions, retaining credit unions' league choice and changing its governance structure, including reducing the size of the CUNA board.
Dorety, shown at left speaking with CU Times at CO-OP's THiNK Conference in Colorado Springs, Colo., said the shrinking number of credit unions, size differences in credit unions and what he called a lack of visible success from trade associations led CUNA to make the move. The organization surveyed members in February.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
