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Social Media That Credit Unions Should Actually Pay Attention To

Your members may not be the only ones talking about you online. Your employees may be getting in on the action, too.

By John San Filippo | Updated on May 06, 2015

Is your marketing department spending all of its social media energy trying to increase the number of “likes” on your Facebook page? How much time goes into coming up with the next clever tweet for Twitter. If you think social media begins and ends with Facebook and Twitter, you’re ignoring the social media sites that can actually have a significant impact on your business.

The social media sites in question are peer review sites—sites where consumers can go to post their reviews and share the experiences they’ve had with local businesses. A growing number of people, especially those belonging to the mobile generation, automatically check these sites first before engaging with any new business.

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