COLORADO SPRINGS, Colo.–The credit union movement is facing four megatrends, according to CO-OP Financial Services Chief Marketing Officer Samantha Paxson, who kicked off CO-OP's THiNK 15 conference today in Colorado Springs, Colo.
The conference, whose theme is "Seize the Now," drew hundreds of credit union executives to hear more about these megatrends, which center around life improvement, technology, instant gratification and community.
The first trend, dubbed "betterment," is about the rapid growth of businesses geared toward helping customers achieve their goals, Paxson explained. FitBit and online learning are examples, but credit unions also clearly benefit from the megatrend, she said.
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