In this Focus Report, industry experts reveal the top six frontline technology trends credit unions shouldn't ignore. Plus, an Illinois credit union explains how a system upgrade and rebrand led to a boost in sales and member engagement.
Cross-Selling, Multi-Channel Use Tops Frontline Tech Trends: Credit unions must adapt their frontline technology plans to keep up with their increasingly tech-savvy members.
Extreme Credit Union Makeover Drives Sales, Engagement: Vibrant Credit Union makes a big impact on member engagement through new core, online and mobile technologies.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
