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Three CUs See Big Card Marketing Campaign Results

Three 2015 Card Marketing Award winners share their tips for boosting payment card usage through clever marketing.

By Tina Orem | Updated on April 17, 2015
Fox Communities Credit Union convinced members to use their credit union debit card, pictured here, more often with a $10 gift card incentive.

On April 6, Card Services for Credit Unions (CSCU), a card-processing association headquartered in Tampa, Fla., announced the winners of its 2015 Card Marketing Awards – an honor that shines a spotlight on the industry’s most creative and innovative card marketing campaigns.

The awards celebration is still several weeks away, but CU Times recently spoke with three of the 28 winning credit unions about how they created attention-getting campaigns that got big results. Here’s what they said.

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Tina Orem

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