For credit unions with limited resources, CUSOs can open doors to new products and services, helping them bring added value to their members. In this Focus Report, find out how vendor authority might affect collaboration, plus learn how three CUSOs successfully revamped their brands.
CUSOs Benefit From Rebranding Initiatives: Like their credit union clients, some CUSOs have rebranded their organizations to meet growing marketplace demands.
OCC White Paper Points to CUSO Benefits: The OCC might understand CUSO benefits more than the NCUA does.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
