Like their credit union clients, some CUSOs have rebranded their organizations to meet the growing marketplace demands fueled by an improving consumer and business climate.
"The economy is getting healthier and there is a lot more support within the communities for business growth," Pam Easley, president/CEO of the nation's largest member business lending CUSO, CU Business Partners, said. Easley recently led the rebrand of the CUSO to Extensia Financial LLC.
"The strong U.S. dollar helps, and there is more credit available to business borrowers," she added. "I think it is a very good time."
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