“This first release on Android Wear is just an initial step as we learn how to utilize rapidly-evolving wearable technologies to help our financial institution customers personalize, engage and connect with their consumers,” DI Labs Senior Product Manager Marshall Yuan said. “Rethinking banking experiences from the opportunities provided by a smartwatch will ultimately help our financial institution customers deliver the same personalized service to digital consumers that their offline consumers have come to expect at a branch.”

The smartwatch market is still in its infancy, but preliminary estimates show Android Wear had about 16% of it in 2014, according to a report by IT analysis and consulting firm Canalys. Of the 4.6 million “smart wearable bands” shipped in 2014 (Canalys defines these as “multipurpose devices that serve as accessories to smart devices, are designed to be worn on the body and not carried, and are capable of running third-party computing applications”), around 720,000 were Android Wear devices, the report said. At least seven manufacturers make Android Wear devices, according to the report.

Industry research firm Smartwatch Group puts the number of smartwatches sold in 2014 at 6.8 million and the number of manufacturers at 89. It expects the size of the market to grow to $8.7 billion in 2015.

According to a July report by Javelin Strategy & Research, smartwatches are “the first wave of financial wearables that can leverage existing adoption.” It also said 53% of consumers show a willingness to use voice banking, which is a key component of smartwatch technology.

“Platforms succeed when they entice developers to create apps that keep consumers coming back for more. Some developers and financial institutions initially will be satisfied with the softer ROI that can come with being the first to market and establishing a foothold with targeted products and services,” said Mark Schwanhausser, director of Omnichannel Financial Services at Javelin. “For FIs, justifying investments for wearables is likely to start with bolstering a tech-savvy brand image that can attract customers. But larger, sustained investments will require evidence that wearables are pervasive enough to result in cost savings and revenue.”

Digital Insight said it plans to offer similar technology for the Apple Watch when it becomes available.

Wright-Patt Credit Union is headquartered in Beavercreek, Ohio, and has about $3 billion in assets.