When a credit union opens a new branch, it's lucky to make the business briefs sections of local news sites, newspapers and magazines.

But when the $1.7 billion Truliant Federal Credit Union announced the opening of 10 new branches and more than 120 new jobs in Charlotte, N.C., the news captured headlines in just about every major publication in the Queen City. In addition to opening 10 branches throughout the Charlotte metro area, like the one pictured above, Truliant also opened two branches in Burlington and Winston-Salem last year.

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