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Focus on Members, Service, Products for Mortgage Lending Success

Best mortgage lending practices.

By Dale Turner | Updated on March 27, 2015
san diego county crédit union real estate

For many people, a mortgage loan is the single most expensive financial investment they will make in their lifetime—and with thousands of lenders to choose from, the decision of which lender to work with can be quite daunting. At San Diego County Credit Union (SDCCU), our extensive history has helped us understand the depths of this decision-making, which is why it is our priority to help make the mortgage lending decision as easy as possible for our members. We use a simple formula to ensure we offer mortgage solutions that fit the needs and financial situations of our vast member base: focus on our members, deliver exceptional service and provide breakthrough products.

Put Members First

The old adage, “the wise person listens more than they speak” is what drives SDCCU’s focus on our members, in addition to the credit union philosophy that people come first and profits second. This is a key differentiator that sets our credit union apart from the big banks and other lending institutions. We focus on what we can bring to the product and service forefront that our members want versus the individual profit gain agendas of shareholders. As a result, we listen to our members and respond accordingly by tailoring service levels and product offerings to fit their diverse needs.

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