"We will be made or broken determined simply by how well we address your needs."
That quote came from CU Times' Founding Publisher Mike Welch announcing the launch of Credit Union Times magazine on March 26, 1990. The announcement titled, "The Why Behind What You're Reading," accompanied his very first column featuring advice for trade association leaders, which you can read below. All of his advice remains applicable today — much of it remains unfollowed by many.
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