social media practices exclusive filene research

My smartphone is the central hub for all things important to me. One of those things happens to be social media.

Lets face it: Social media is becoming a mainstay in our lives. It’s how I stay informed on the world around me.

In commerce social media is becoming an effective communications tool to engage customers and deliver brand messaging. For example, on Twitter I follow Nike because I value the relationship I have built with them over the years as a customer of their products.

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