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Commentary

The Why Behind What You’re Reading 2.0

March 26 marks Credit Union Times' 25th anniversary. How have things changed?

By Sarah Snell Cooke | Updated on March 20, 2015
Sarah Snell Cooke“We will be made or broken determined simply by how well we address your needs.”

That quote came from CU Times’ Founding Publisher Mike Welch announcing the launch of Credit Union Times magazine on March 26, 1990. The announcement titled, “The Why Behind What You’re Reading,” accompanied his very first column featuring advice for trade association leaders, which you can read at the link below. All of his advice remains applicable today — much of it remains unfollowed by many.

This issue of CU Times that you’re reading today marks the 25th anniversary of our first publication. Since then many things have changed but the foundation of credit unions and CU Times have not. For instance, you’re still asking for and we’re still writing about how to provide excellent member service, but now it’s via mobile apps and earning trust through cybersecurity. In 1990, we delivered the news to your burled walnut desktop every week, and then in 2000 we began delivering it to your virtual desktop every day.

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