The pending acquisition of mobile-payment developer Paydiant by PayPal will help empower credit unions, consumers and merchants, CU Wallet said.
Reports indicated that PayPal plans to acquire Wellesley, Mass.-based start-up for $280 million. CU Wallet uses Paydiant, a provider of white label mobile payment tools, to power its credit union centric mobile wallet offering.
"The PayPal transaction brings a vast acceptance network to our technology strategy, and the resources to rapidly expand the ways and places our members can shop and do business," CU Wallet CEO Paul Fiore said. "The announcement further solidifies our goal of providing a secure, convenient and valuable mobile payment platform to credit unions that is branded and controlled by the individual credit unions as a primary member service touch point."
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Fiore, an online banking pioneer, explained that CU Wallet's position was that credit unions should brand their own channels whether it is through an app, mobile or ATMs.
"The minute you let someone else in between the credit union and the member there is risk and exposure to disintermediation," he said.
Founded in 2010, Paydiant's white-label platform provides redemption, loyalty and cardless cash-access platforms for financial institutions and merchants.
"This platform, which we share with the Merchant Customer Exchange, a consortium of the nation's largest retailers, as well as independent retailers and other financial institutions, already enables a great customer experience," Fiore said.
Officially launched in 2013, CU Wallet has 90 credit union subscribers, of which 38 are investors. The CUSO came about as a way for credit unions to help members gather everything into one area rather than sifting through a glut of mobile payment initiatives. It was also a way for credit unions to actively participate in the mobile ecosystem. CU Wallet integrates mobile wallet capabilities into its application including contactless mobile payments, e-receipts, offer redemption and cardless cash access on existing payment terminals, point-of-sale systems, ATMs and online-shopping carts.
"Consumers repeatedly tell us they prefer to use a mobile payment solution offered by their trusted financial institution," Fiore explained. CU Wallet currently has multiple credit unions testing the mobile wallet in a live environment and is developing credit union specific service extensions on top of the Paydiant platform. The firm is also piloting another version of the product in April with $5.9 billion DCU of Marlborough, Mass. Fiore said it would be a more integrated version of the Paydiant app with more features than the version that went out a few months ago.
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