Search
 

PSCU Cracks Millennial Code: Onsite Coverage

WASHINGTON - Roughly 250 credit unions use inbound marketing program.

By David Morrison | Updated on March 10, 2015

WASHINGTON – PSCU’s “Make Your Money Matter” program, a web and social media platform designed to reach out to millennials, grew from eight credit unions one year ago to roughly 250 credit unions now, according to Myles Bristowe, vice-president for consumer engagement for the nationwide payments CUSO.

“We’ve cracked the code for millennials,” said Bristowe, who came as part of the PSCU team to CUNA’s Governmental Affairs Conference in Washington.  “We have researched what motivates millennials and what gets their attention and we are using that to help credit unions introduce themselves,” he added.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.