WASHINGTON – Credit unions that believe their philanthropic efforts can and should support their advocacy efforts might consider focusing on organizations and causes that directly impact and support their members.
"This is a topic that we don't often discuss," said Gigi Hyland, CEO of the National Credit Union Foundation and moderator of the well-attended breakout session at CUNA's Governmental Affairs Conference on March 10 in Washington.
Hyland explained that she had been practiced in advocacy before she came to the world of philanthropy, and had grown accustomed to the importance of data and credit unions telling legislators their stories, whether at the local, state or federal level.
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