Credit Unions: Modesty Does Not Become You

The time has come to unleash a flurry of public relations in your communities founded on a solid corporate social responsibility program, and a thoughtful, integrated marketing strategy comprising messaging aligned with the credit union’s goals, all of which tell your story.

Credit unions are responsible for getting the good word out within their fields of membership. Within the credit union community, CU Times loves to help out with the storytelling. I’ve only recently come to recognize the significance of this role during a recent webcast we hosted, featuring past Trailblazer winners. The importance of storytelling was the runaway theme throughout the event. We demonstrate our respect for the work credit unions and their volunteers and professionals do to enrich members’ lives through programs like our 10th Annual Trailblazer Awards, Trailblazers 40 Below, and Women to Watch. Not only did each of our webcast expert panelists agree on the importance of storytelling, but two of them followed up with each other after the webcast about a program one credit union was doing. Live, unsolicited impact of storytelling and cooperating in action.