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Goldenwest Members Bite Into Apple Pay

The $1B Utah credit union reports strong Apple Pay adoption and expects big numbers after local grocery stores go live.

By Roy Urrico | Updated on February 26, 2015

After a successful launch with Apple Pay, the $1 billion Goldenwest Credit Union of Ogden, Utah believes the best is yet to come in offering members the latest in payment technology.

“After a month we’ve done pretty well, we’ve done $23,000 in transactions through Apple Pay,” Louise Hilliard, assistant vice president at Goldenwest said. As of Feb. 20, Goldenwest had 746 cards enrolled in Apple Pay. The credit union also consistently adds about 10 new cards every day. However, Hilliard said she expects a big jump in activity as many of the grocery stores in Goldenwest’s region go live with Apple Pay.

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Roy Urrico

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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