Credit union trendwatchVarious credit union scenarios were illustrated by slides throughout Callahan & Associates' 4th Quarter Trendwatch webinar Thursday. The most compelling was a presentation by Wally Murray, CEO of the $515.7 million Greater Nevada Credit Union in Carson City, Nev.

Greater Nevada serves a community devastated by the recession and was all but abandoned by businesses and community banks.

The credit union is helping members get back on their feet in the face of high unemployment and home values that have declined as much as 60% with innovative programs and community involvement efforts designed to bolster the community and its economic recovery.

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