Professional football legends Jerry Rice, Emmitt Smith and Joe Theismann are involved in a national advertising campaign that was launched Friday to promote a credit card offer from the $17.7 billion Pentagon Federal Credit Union.
Through The PenFed Promise Card Challenge, participants who enter their names, email addresses and phone numbers online will get a chance to meet the gridiron legends and win other football-themed prizes such as signed jerseys and footballs. Those who enter are not required to apply for PenFed's Promise Visa credit card.
As part of the card challenge, the Alexandria, Va.-based PenFed said it made donations to Homes for Our Troops and the Marines Toys for Tots programs. Homes for Our Troops builds customized, accessible mortgage-free homes for severely injured veterans. The Toys for Tots program is run by the United States Marine Corps Reserve, which distributes toys to children whose parents cannot afford to buy gifts for Christmas.
Recommended For You
This week the, campaign will be awarding "Meet & Greets" with Hall of Famers Rice in San Francisco and Smith in Dallas.
"This campaign allows consumers to get up close and personal with these three stellar athletes while becoming more familiar with the reliability and excellence of the Promise card and supporting our troops in the long run," James R. Schenck, PenFed president/CEO, said in a prepared statement. "Our inaugural PenFed Promise Card Challenge continues to be a win for all involved."
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Peter Strozniak
Credit Union Times reporter covering credit union operations, fraud, M&As, leagues, business continuity, and breaking news.
