The 2014 Edelman Trust Barometer, a survey conducted of 33,000 respondents in 27 markets around the world, measured trust in institutions, industries and leaders.
We were disappointed but not surprised to see that financial services and banks came in last of the list of industries.
It's clear that U.S. consumers have blamed financial institutions for the recent recession, even though they realize they may have participated by taking actions that were not beneficial to them. What's disturbing, though, is that much of this negative sentiment still exists, with many consumers believing that financial institutions are "out to get them."
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