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Apple Pay As a Digital Strategy?

Apple has laid the foundation for extracting value from the infrastructure of financial institutions.

By Kevin Kammer | Updated on January 25, 2015
Kevin Kammer

The iPhone 6 announcement produced more than a million tweets and if you Google “Apple Pay,” you’ll get an incredible 300 million hits.

For those interested in being able to more easily and safely pay for goods and services with our gadgets, Apple Pay has done more to get the ball rolling than any of its predecessors. But, as cool and innovative as it is, Apple Pay is only part of the story.

The most obvious fact that is seldom mentioned in the media’s feeding frenzy over Apple and Apple Pay is that iOS users are actually still a minority. Granted, they are an attractive minority with their high net income, education levels and device usage.

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