Millennial ideals are about to take over the workforce.
This January, millennials began outnumbering their older colleagues in the workplace, and as a handful of studies have shown, this generation cares a lot about finding meaning in the workplace. That's a big opportunity for nonprofits, B Corps, and other companies with social good missions. Over half of millennials are willing to take a 15% pay cut to work at a company that matches their ideals, research shows.
In a new white paper, urban innovation hub MaRS and social impact career site BMeaningful examine what it takes for mission-driven companies to find the millennials who are the best fit for their workplaces—and how millennials can be more attractive to these companies in the first place.
For companies, there are a number of hurdles involved in attracting top talent. One of the biggest problems is brand recognition. There are just a handful of well-known social impact brands—Patagonia, Toms, Warby Parker—while startups and lesser-known companies can struggle to get applicants. The report's advice? Step up recruiting efforts by competing for top students before they graduate.
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