Mike CornThey are the times in life that you never forget – landing that first job, getting married, having a baby, entering retirement. And more often than not, these “big moment” events come alongside big financial decisions, such as taking on a mortgage. For credit unions, this creates big opportunities.

Your credit union is a “people” business – building relationships and engaging members is key to its success. So when it comes to knowing what’s going on in the lives of the buying public – such as if they are looking to buy a home – your credit union can be one-up on the competition. This is good news when it comes to growing your purchase-mortgage volumes.

Supported by research

A study by Forrester Research in 2011 looked at what drives adult financial purchases, findings that still hold true today: A purchase mortgage is the leading financial product most affected by life events, while moving and getting married are top drivers for those looking to take out a home loan.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.