SAN DIEGO — Digital experts from several big banks shared their thoughts on making the transition from brick and mortar to digital and why it's so important for financial institutions to measure their success in this area.
The panel discussion took place Wednesday at the NetFinance Interactive 2014 conference during a session titled, "Omni-Channel Measurement & Transformation Panel: Determining How to Effectively Use Dashboards, KPIs & What to Measure in an Omni-Channel World."
The moderator first asked Alex Carriles, EVP and director of digital channel development at BBVA Compass, how the bank actually measures the impact of the digital experience.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
