As part of a campaign that will feature the role of cash in the world, the ATM Industry Association is looking for real life stories of people in situations when cash is needed.
In a press release announcing the Cash Always Works campaign, Tom Harper, president of ATMIA and NetWorld Alliance, posed this question: "Why do most people carry cash even in this day of Apple Pay, NFC, mobile wallets and ubiquitous plastic?"
"Probably because they never know when they're going to need it," Harper said. "Technology fails all too often, but cash always works."
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Globally, cash is still used for 85% of all retail payment transactions, according to ATMIA.
During disasters, power outages and in many other circumstances, cash is often the only payment method that works, according to Mike Lee, CEO of ATMIA.
As part of the new campaign, ATMIA encouraged its member organizations to help gather brief stories about times where cash was needed in a crunch.
"The only criterion for a submission is that you tell us a true story about cash," Lee stated in the press release.
The best stories will be featured in the Cash Always Works video and showcased at the 2015 ATMIA U.S. Conference and Expo in Las Vegas Feb. 17-19. Submissions are due by Dec. 15.
The association said it previously produced two other social media videos, "Cash Lives" and "Cash Connects."
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