Consumer Financial Protection Director Richard Cordray said the bureau fully intends to be "the cop on the beat" taking on the "four D's" of debt traps, dead end markets, deceptive marketing and discrimination.

"The upshot is that we want everyone to know that we fully intend to be the 'cop on the beat' that was envisioned when the financial reform law was enacted," Cordray said in a speech at the University of Michigan Law School Friday.

"In the years ahead, we plan to use all of our various tools – our supervision, enforcement, and rulemaking authorities, along with our consumer education initiatives – as appropriate to address issues in the consumer financial marketplace," he added.

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